About Us
About Us
Expertise. Innovation. Lifestyle Brand Building.
A multinational team of e-commerce strategists, lifestyle brand architects, and digital marketing innovators, dedicated to engineering exceptional lifestyle brand growth worldwide.
Our Mission
Our Guiding Principles: Building Brands, Enhancing Lifestyles.
Mission Statement
“To engineer sustainable and exponential growth for e-commerce brands that enhance modern lifestyles, through data-driven strategies, innovative solutions, and unwavering commitment to client success and brand integrity.”
Global Lifestyle Perspective & Efficient Reach
International operations with localized execution for global lifestyle brand resonance and efficient e-commerce reach.
Client-Centric Lifestyle Brand Partnerships
Building collaborative partnerships focused on client success and the creation of impactful lifestyle brands.
Meet the Leadership Team
Leadership Team: Engineering E-commerce & Lifestyle Brand Success.
Davinder (David) Arora
Founder & CEO
E-commerce entrepreneur and lifestyle brand visionary with over 10 years of experience in building and scaling successful DTC brands. Founder of Spectral Group and Babel Group Inc., Davinder is passionate about creating brands that enhance modern lifestyles and drive commercial success through data-driven strategies and innovative marketing.
Antony Truong
COO
Logistics and operations expert specializing in optimizing e-commerce fulfillment and supply chain efficiencies for lifestyle brands. With a deep understanding of global logistics and operational scalability, Antony ensures Babel Group's brands operate with maximum efficiency and deliver seamless customer experiences.
Global Operations
Global Operations, Local Lifestyle Impact.
With strategic hubs in Canada and Australia, Babel Group Inc. operates with a global footprint, leveraging international market insights to efficiently manage lifestyle-focused e-commerce operations across diverse regions. We combine global capabilities with a commitment to delivering brands that resonate with local lifestyles and create a positive impact on consumers worldwide.